Originally published in AdAge. Image credit: iFIT
Move comes as marketer of NordicTrack, Weider and other brands triples worldwide ad spending to $379 million
The scope of OMD’s assignment includes strategic planning and buying across traditional, digital, and performance media including direct-to-consumer, e-commerce and mobile acquisition, data and technology consultancy, and advanced measurement services for the U.S. region.
“Throughout an extremely competitive review, we were consistently impressed by OMD’s strategic insights, commitment to delivering both efficiency and effectiveness, and genuine shared passion for assuring iFIT’s long-term success—a combination that made them the best choice for iFit,” said Eric Watterson, the company’s chief marketing officer.