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Instagram launches ads with promo codes: To entice purchase activity, Instagram has launched ads with promo codes for all brands globally. Instagram advertisers can list promo codes in the caption, which can then be applied at the checkout process on the app. Instagram has also added 15 photos to carousel posts.

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YouTube adds new AI disclosure requirements: To expand its disclosures around AI-generated content, YouTube adds a new requirement tag. As per YouTube: “The new label is meant to strengthen transparency with viewers and build trust between creators and their audience.”

TikTok launches revamped ‘Creator Rewards’: TikTok has officially launched the updated monetization initiative under the new name, “Creator Rewards Program.” TikTok says rewards payouts are based on four key metrics: originality, play duration, audience engagement, and search value.

Advertising budgets are shifting as marketers prioritize privacy in ad-spend: A new IAB report shows that 90% of ad buyers are shifting personalization tactics due to increased privacy legislation and signal loss. The report shares that marketers are embracing a privacy-first approach, allocating ad budgets to channels that leverage first-party data, like CTV, retail media, and social media.

Instagram tests longer Reels to fuel engagement: Instagram has expanded its test of longer Reels, seen for the first time in live testing. Some users are now able to upload 3-minute-long Reels in the app. Instagram has also prompted users to upload longer Reels to boost engagement.