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Snap and IAS partner for AI-driven brand safety: Snap teams up with Integral Ad Science (IAS) to develop a post-campaign brand safety reporting solution, offering advertisers transparency around the suitable content their ads appear against. Snap additionally announced a first-party tool that allows advertisers to ensure ads are shown alongside optimal content.
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TikTok to bring dedicated STEM feed to Europe: TikTok signals its commitment to fostering educational content on its app by expanding its dedicated STEM feed across Europe. The STEM feed will begin to automatically appear alongside the “For You” and “Following” feeds for users under the age of 18.
LinkedIn beta tests dedicated video feed: LinkedIn is testing a new, dedicated video feed that displays content in a full-screen TikTok-style format. Per LinkedIn, “Videos are rapidly becoming one of our members’ favourite formats to learn from other professionals and experts, so we are testing new ways to help members more easily discover timely, relevant videos to watch on LinkedIn.”
Revenue sharing on YouTube Shorts is working: YouTube marks one year since introducing revenue sharing on Shorts, the platform’s latest way to earn through the YouTube Partner Program (YPP). YouTube has revealed that more than 25% of channels in YPP are now earning through this revenue stream, and more than 80% are also earning through other YPP monetization features on YouTube.
A new report suggests X usage has declined 30% YoY: Edison Research has published its annual Infinite Dial report, the longest-running survey of digital media consumer behaviour in America. The report tracks mobile behaviours, internet audio, podcasting, social media, and more. According to the latest data, attention is shifting away from X, with a 30% decline in interest from consumers. Find the full report here.
Instagram shares tips to create standout Stories: Instagram has provided an expanded overview of tips and tricks for Stories to improve engagement. Including the Sticker template, layout features, and turning live photos into Boomerangs. Find the detailed overview that could enhance your Stories usage below.
