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Snap launches an advanced partner program: Snap looks to deepen its relationship with existing agency partners. Agencies that are elevated to badge partner status will be able to buy, manage, and measure their Snapchat campaigns more easily and receive more personalized benefits.
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Meta tests bonus program for Threads creators: Eligible creators can earn money from Threads content based on post performance or the number of posts shared. Threads with less than 2,500 views are not eligible for payouts.
Meta shares Instagram’s revenue performance: Meta has shared insight into Instagram’s revenue performance, providing new growth content. The report shares ad revenue over the last 4 years and a breakdown of average monthly users by country.
Instagram adds notify sticker to help creators: Instagram has added a new ‘Notify’ sticker for creators, providing another way to help keep their audience informed when they post in the app.
Threads tests trending topic highlight: To focus on live events, Threads is testing a trending topic highlight to its ‘Trending Topics’ page to encourage real-time engagement.
