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PepsiCo wanted to restage the Quaker brand in Europe, so we let data take the lead by building a digital-first campaign using personalization at scale.

OMD investigates how AI should be applied to create more valued and valuable brand experiences across the consumer journey.

When new milk powder ‘Illuma Organic’ launched in Hong Kong, how could they zero in on the audience they wanted?

How are luxury brands entering the e-commerce space now shoppers are shifting towards online retailers? OMG EMEA’s CEO of E-Commerce, Gemma Spence, explains.