OMD Worldwide’s Chief Strategy Officer, Chrissie Hanson, explains how OMD is exploring Cannes Lions International Festival of Creativity 2019 through an Empathy lens.
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With 62% of all journeys being in a car in the UK, how could Virgin Trains get more car drivers to consider taking the train?
What if by transforming your relationship with publishers and platforms you could understand the people you are looking to reach more deeply?