The Meggnificent Billboard

How we created a man-made ‘astrological event’ in Puerto Rico around a one-of-a-kind McDonald’s breakfast.


Want to work with us?

Are you intrigued by what’s next? Are you inspired by opportunity? Do you want to be empowered to make a difference? Let’s talk.


Gamifying the biggest shopping day in the world

How did China’s eCommerce platforms gamify Single’s Day? Mimi Lu, Head of Strategy at OMD Shanghai, reveals all.


Unlocking valuable AI experiences

How we celebrated the launch of our global research study, The Retail Revolution, with Google.

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