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TikTok launches a separate ‘TikTok Notes’ app: In Australia and Canada, TikTok has officially launched its new, dedicated photo-sharing app. Per TikTok, “The TikTok Notes experience is designed for those who would like to share and engage through photo content.”
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YouTube adds a premium placement option for Shorts ads: To help advertisers ensure prime placement for their Shorts ads, YouTube has introduced a new premium placement option. This will enable brands to place their ads alongside top Shorts content in various categories, including Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive.
Amazon Live introduces an ad-supported, shoppable channel: Amazon Live has introduced a shoppable, free-ad-supported, interactive channel (FAST) to Prime Video and Amazon Freevee, its ad-supported video-on-demand (AVOD) streaming service.
X streamlines ad set-up using AI: X has launched a new, simplified process for launching X ads using AI-based targeting. Per X, “With this streamlined interface, all you have to do is select your conversion event (such as “purchase”), set your daily ad budget, and input your desired demographic targeting for gender, age, and location. That’s it.”
Meta brings advanced AI chatbot to its apps: Meta brings an advanced AI chatbot to all of its apps. Users of Facebook, Instagram, WhatsApp, and Messenger will be able to access Meta’s generative AI assistant directly in the search bar of each app.
