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Women’s sports scores high for TV advertisers: A new report from Edo found double-digit YOY improvements in ad effectiveness during women’s sports programming, with tennis events as the most effective and WBNA topping ad engagement. Female athlete-led ads are boosting ad engagement – State Farm ads featuring basketball player Caitlin Clark are 46% more likely to generate engagement. Find the full report here.

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Meta releases new shopping ad updates: New Meta eCommerce updates include new elements to Reminder Ads on Instagram, new Promo Code promotions and ads with product tags on Facebook and Instagram. Meta is also integrating its Shop ads and branded content ads (now called “Partnership ads”), which will enable direct purchasing from collaborative campaigns.

Pinterest’s AI-powered “Body Type Filters”: Pinterest expands roll out of AI-powered “Body Type Filters” to more users and verticals. As per Pinterest, “Body type ranges put the power of choice in the hands of Pinterest users: When users search for women’s fashion or wedding inspiration, they will be prompted with a visual cue to select between four body type ranges to deliver customized search results that better reflect how they see themselves.”

TalkShopLive expands to Instagram: Video commerce platform TalkShopLive has expanded its Shoppable Simulcast product to Instagram. The feature allows any TalkShopLive stream to be simulcast on a brand’s Instagram without eliminating the shopping component. 

Hootsuite shares 2024 social image sizes: To ensure images look crisp in-stream and to help with the changing social platform dimension requirements for each platform, Hootsuite has released an always updated social image sizing post.