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X offers brands new incentives to join verified program: X has launched a new offer for brands that pay to get a gold checkmark in the app, with equal ad credits to be added to accounts that sign up for the program. Brands will also get priority support, access to job listings in the app, and all the features of X premium.
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TikTok research shares the benefits of bilingual ads: TikTok research shows the benefits of creating multilingual ads, and how TikTok users respond to billingual ads. According to TikTok, “Bilingual audiences are the future of marketing on and off TikTok, as they are the drivers of US population growth.”
Snap returns to the IAB NewFronts: Snap has announced it is bringing “More Snapchat” to the IAB NewFronts on May 1st. Snap will share new ad offerings, which will help brands “reach their audience and achieve impactful results”, along with new content partnerships and details on how brands can connect with their audiences.
Instagram confirms profile Notes roll-out: Instagram has confirmed that it will soon display Notes on user profiles to all users. This provides another way to use its conversation-prompting Notes option to spark more engagement on the app. Also, read the first edition of ‘Double Tap,’ a newsletter from Instagram.
Meta tests DMs on Threads via Instagram inbox: This week, Meta launched a new live test of DMs on Threads, with some users seeing a new “Message” CTA button on their Threads profiles. This will not be a dedicated Threads inbox but will linked to the users’ Instagram inbox.
