Advertisers can capitalize on smart speaker adoption with audio ads
OMD Worldwide
22 November 2019

Read the full article in Business Insider by Alyssa Meyers.

 

How advertisers can overcome the obstacles to ads on smart speakers and capitalize on their rise.

  • Smart speakers and other audio platforms present opportunities for brands to promote themselves to users, but Amazon and Google don’t allow direct advertising on their devices.
  • There are a few ways marketers can overcome those obstacles, though, according to a new report from media communications agency OMD Worldwide.
  • The most common is skills, which can be good ways for a range of advertiser types to provide a utility while promoting themselves, the study found.
  • People are open to audio ads that are useful and relevant, but many remain concerned that smart speakers are listening in on their conversations, so advertisers should proceed with caution.

 

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