Read the full article in Business Insider by Alyssa Meyers.
How advertisers can overcome the obstacles to ads on smart speakers and capitalize on their rise.
- Smart speakers and other audio platforms present opportunities for brands to promote themselves to users, but Amazon and Google don’t allow direct advertising on their devices.
- There are a few ways marketers can overcome those obstacles, though, according to a new report from media communications agency OMD Worldwide.
- The most common is skills, which can be good ways for a range of advertiser types to provide a utility while promoting themselves, the study found.
- People are open to audio ads that are useful and relevant, but many remain concerned that smart speakers are listening in on their conversations, so advertisers should proceed with caution.
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