OMD UK and MG OMD dominate at Campaign’s Media Week Awards
OMD Worldwide
21 October 2022

We’re proud to announce at last night’s prestigious Campaign Media Week Awards, our UK teams had huge success with OMD UK being crowned Media Agency of the Year and MG OMD being recognized as the Best Agency Partner and the most awarded agency of the night including the Grand Prix.

The industry awards which celebrate the best media campaigns, agencies, and teams over the past 12 months saw the leading agencies collect 21 accolades between them.

OMD UK’s Agency of the Year win was credited to ‘The OMD Way’, part of their pitch win and saw them win the biggest private sector pitch of the year in 2021 for Compare the Market.

The agency also scooped 2 silver and 2 bronze awards for their campaigns with Google, Bacardi, and Childline throughout the event.

MG OMD was recognized as the most awarded agency partner, with 9 gold, 4 silver and 3 bronze wins across campaigns for Specsavers, Ring, Virgin Media, O2, John Lewis Partnership, NHS England, and Capita.

“Ring my bell and Saturday Night Takeaway”, by ITV and MG OMD for Ring, was the most successful individual campaign claiming 6 of the above awards, including the Grand Prix.

Not just being recognized for the success of their work, Natalie Bell, CEO of Manning Gottlieb OMD was named Media Leader of the Year for “taking MG OMD to new heights after a stellar year” and MG OMD was crowned an additional prize as Best Agency Partner, which is judged by the media owners on the Media Week Awards jury.

Read the full winners list here on Campaign Magazine

OMD UK

Agency of the Year

Media Idea Launch (under £250k) – OMD UK, Essence, Channel 4 and DRUM– Silver – Google – Highlife: Changing the narrative of Black Britain and demonstrating Pixel’s values

Media Idea (over £1m) – OMD UK, Essence, Channel 4 and DRUM– Bronze – Google – Highlife: Changing the narrative of Black Britain and demonstrating Pixel’s values

Best Use of Content (over £250k) – OMD UK, Twitch and Defected – Gold – Bacardi x Defected

Small Collaboration (under £250k) – OMD UK, OMG Unite & Versus – Gold – NSPCC Childline – We all feel it

MG OMD

Media Leader of the Year – Natalie Bell, CEO

Agency Partner of the Year – MGOMD

Media Idea Launch – MG OMD – Silver – Ring – Ring My Bell

Media Idea (under £250k) – MG OMD – Gold – Ring – Ring My Bell

Media Idea (£250k to £1m) – MG OMD – Gold – Specsavers – Should’ve 2.0

Best Use of Content (under £250k) – MG OMD & ITV – Gold – Ring – Ring My Bell and Saturday Night Takeaway

Media Creativity – MG OMD & ITV – Gold – Ring – Ring My Bell and Saturday Night Takeaway, MG OMD – Silver – Specsavers – Should’ve 2.0

Best Use of Audio – MG OMD – Silver – NHS England – Radio for Recruitment

Small Collaboration (Under £250k) – MG OMD & ITV – Gold – Ring – Ring My Bell and Saturday Night Takeaway

Best Use of Data for Audience Buying – MG OMD – Gold – John Lewis & Partners – Powering programmatic performance

Media Idea – Launch (media owner) – MGOMD & ITV – Bronze – VMO2 – Volt – A VOLT from the blue (and red!)

Media Idea – Launch (media owner) MGOMD & ITV – Silver – John Lewis & Partners – Christmas in the metaverse

Media Idea (under 250K – media owner) – MGOMD & ITV – Silver – Ring – Ring My Bell and Saturday Night Takeaway

Media Idea (under 250k – media owner) – MGOMD, LADbible Group and Karmarama – Gold – Capita – A Soldier is a Solider

Media Idea –  (£250k – £1m – media owner) MGOMD & ITV – Bronze – John Lewis & Partners – Christmas in the metaverse

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