OMD FWD: 14.02.2024
OMD Worldwide
19 February 2024

Top Story:

X shares Super Bowl statistics & brand winners: X has shared that the Superbowl LVIII was one of the biggest ever for the platform, beating metrics from 2023, with impressions, user posts, and video views rising. X reports brands rose to the occasion, with 77% of brands that advertised on-air during the game sharing their campaigns on X. PepsiCo’s Mountain Dew won the most video views on X.

Other Trending Stories:

TikTok becomes official Team GB partner: TikTok has been named official partner for Team GB and Paralympics GB in the run-up to the 2024 Paris and Paralympic Games. Through the partnership, athletes will share their journey directly through TikTok to grow their following and encourage support for teams.

X announces new option for advertisers to sponsor creator videos: X announces a new option for advertisers to sponsor creator video uploads in the app. As per X, “Soon, advertisers on X will be able to run ads against a curated list of premium content creators via Creator Targeting. This gives advertisers more control to use the self-serve X Ads Manager to run ads against the content of their chosen creator(s).”

Instagram tests carousel Reels: Ushering in a new era of visual storytelling for brands and advertisers, Instagram has started testing carousel posts within the Reels stream. Featuring new presentation options, we expect a full roll-out date to be confirmed in due course.

IAB, MRC draft preliminary AT measurement guidelines for advertisers: The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have unveiled a proposed set of guidelines to give advertisers more clear and consistent definitions for AR ad delivery, viewability, audience, engagement and performance.

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