OMD FWD: 06.03.2024
OMD Worldwide
6 March 2024

Top Story:

Threads launches live test of its API: The Threads app has launched a live test of its API, enabling content scheduling in some third-party apps, including Grabyo, Hootsuite, Social Newsdesk, Sprinklr, Sprout Social, and Techmeme – as well as a few independent developers.

Other Trending Stories:

X will soon notify followers of pinned posts: In a new update, X will soon show users pinned posts to all their followers in the app. This algorithm update can be applied to one pinned post every 48 hours to help boost follower reach and engagement.

TikTok launches ‘Data Portability API’: To meet new EU requirements, TikTok has launched a new ‘Data Portability API.’ Per TikTok, ‘This will allow registered developments to request user permission to transfer a copy of their TikTok data. European Economic Area (EEA) users will be able to authorize either a one-time or recurring transfer and will be able to select specific categories of data or their full archive, allowing for continuous and real-time data portability.”

LinkedIn rolls out updates for 2024: In a new podcast, LinkedIn’s Editor-in-Chief, Dan Roth, shares that LinkedIn is developing a new way for posts to appear on other users’ feeds with “suggested posts.” LinkedIn has also released new tools to help user growth, including verification badges, custom buttons, and thought leadership ads.

TikTok to go live at the Oscars in activation: TikTok has announced a series of activations for the 96th Oscar Awards ceremony. #FilmTok creators will bring the TikTok community directly to the Oscars red carpet as they host a live stream on the platform.

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