OMD FWD: 08.12.2022
OMD Worldwide
8 December 2022

This week’s FWD covers the latest tests from Instagram as the platform leans into the authentic social shift influenced by BeReal and has started to test two new features; Roll Call and Glimpse Stories.

‘Roll Call’ would enable group chat members to request all participants to add a photo or video of themselves to the chat within 5 minutes. The ‘Glimpse Stories’ feature uses the front and back cameras to demonstrate what users are up to at any given time.


  • Meta threatens to remove news content from Facebook if a new law passes in the US, giving organizations more power to negotiate larger ad revenue shares.
  • Disney advertising enhances its clean room capabilities with a VideoAmp partnership creating audience-based matches across platforms.


  • ONEFIT offers users personalized digital workouts. The web-based service includes a virtual assessment and coaches the user based on their personalized fitness plan.


  • Meta publishes a new guide outlining the key factors influencing consumer decisions in the modern era.
  • Instagram has started testing new DM labels to help manage customer interactions in the app, with a prioritization system.
  • Twitch details several analytics updates, including 6 insights pages; Achievements, Discovery, Earnings, Engagement, Overview, and Stream Summary.
  • Snapchat has started testing a new in-app currency called ‘Snap Tokens’, allowing users to unlock digital goods.


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