OMD FWD: 07.02.2024
OMD Worldwide
12 February 2024

Top Story:

Amazon reports Q4 growth: Amazon has reported Q4 sales of $14.6B as Prime video ads begin. Amazon has also rolled out a generative AI-powered conversational shopping experience called Rufus, with executives expecting generative AI to drive “tens of billions of dollars” in revenue over the next few years.

Other Trending Stories:

Instagram tests preview feed: Instagram is testing a new option to preview feed post placement before publishing. This handy update helps users decide what to post and in what order to maximise their profile impact.

New report shows teen TikTok usage is rising: A new report conducted with over 400,000 families with children aged 4-18 shows where kids and teens are spending their time online and how they are engaging in different apps. Download the full report here.

Gatorade fuels digital transformation: Gatorade has launched Gatorade iD, a free membership platform offering exclusive benefits, personalized equipment, discounts, and more. The platform combines data, athlete insights and digital innovations and represents the next step of the PepsiCo brand’s digital transformation. Gatorade teamed with DJ Khaled for a collaboration timed to the launch.

LinkedIn removes its Creator Mode: LinkedIn is removing its ‘Creator Mode’ option as part of its broader shift away from hashtags as a connective tool. Creator Mode elements will be optional tools for all users, even if Creator Mode is switched off.

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