View our SXSW 2021 Global Debrief here.
SXSW 2021 was a digital experience that spanned across 5 days: March 16–20, including keynotes, conference sessions, musical showcases and film screenings. Marketing specialists and technology enthusiasts from around the world tuned in to the online programming, including OMD reporters from Australia, EMEA and USA.
For this year’s event, we created a dashboard powered by OMD’s Fast Start data – covering the key market signals, consumer sentiment and trends in media behavior – that has helped us to understand the emerging trends & opportunities coming out of SXSW.
This debrief examines the ideas and insights sparked from the festival, exploring the future of technology and creativity as we enter a new era of connection and business.
The 2 SXSW themes we have chosen to focus on are:
- Challenging tech’s path forward
- A new urgency
There was clearly a lot of urgency and positive intent to do better, and be better, this year. What is the role of advertising and how can we use technology to help our clients achieve this?