In the fourth episode of OMD Digest: content, we explore how brands influence and shape brands in 2023, diving into specific challenges and responses in LATAM.

Brands are shaping brands like never before, with new challenges shaping content plans and strategy. We explore these challenges and how we can respond to them as an agency and be clients’ most trusted transformation partners.

In this episode, Juan Nino, CEO of OMD LATAM, is joined by Renato Herrera, Head of Strategy, OMD Mexico, to discuss the pressures brands are under in LATAM and how brands respond in the region.

The pair touches on how consumers behave in uncertain environments, why brand values have never been more critical, and how to keep up with brands today.

Watch the full episode now and engage with our teasers on LinkedIn.