Top Story
Instagram’s major algorithm update: Instagram has announced a major algorithm update that prioritizes original and emerging creators. The update consists of four key elements: Removing aggregator accounts from recommendations, adding labels to reposted content, replacing reposts with original content in recommendations, and ensuring smaller creators get more distribution.
Other Trending Stories
Meta brings AI to Reels and matches creators with brands: Powered by AI, Meta can now recommend creators to brands via its Instagram Creator Marketplace. Meta has also introduced video catalogs featuring multi-destination product ads on Reels, and generative AI Image Expansion capabilities.
TikTok adds new tools to its Pulse suite : In partnership with Scope3, Snap has launched a program aimed at improving its environmental impact by helping advertisers understand carbon footprints of their Snap ads.
Snap launches Snap Star Collab Studio: Snap has launched a new service called Snap Star Collab Studio for brand and creator partnerships. Through its new global offering, First Story, advertisers can reserve the first Snap Ad or video ad between Friend Stories.
Pinterest sees solid user growth in G1: Pinterest has shared its latest performance update, showcasing a big increase in active users in Q1 2024. The platform’s investment in Shopability & AI is also paying off, with revenue growing 23% YoY to $740 million in Q1.
