Amazon launched the Amazon Marketing Cloud (AMC), its cloud-based clean room product. AMC is an analytics solution that aims to complement data available through the Amazon DSP, enabling advertisers to combine Amazon’s tracking with their own data to generate in-depth insights into their cross-channel media performance. 

This empowers advertisers to improve their campaigns, whether they sell products on Amazon or simply use advertising as part of their marketing strategy. But like any tool, the true benefits and opportunities can only be harnessed if used effectively. 

In episode three of OMD Digest: Retail Media, Sebastien Hernoux, Chief Data Officer, OMD USA, talks to Meir Areman, Director, Omnicom Commerce Group, to discuss how brands can get started with clean rooms, challenges of implementing AMC, and how OMD expertise is supporting brands visualize and connect their media and retail efforts. 

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