It is one of the significant marketing paradoxes today: while reaching consumers has never been easier, it’s never been harder to connect with them meaningfully. In this accelerated digital era, consumer attention is growing scarce and fragmenting across various media choices. Yesterday’s battle for reach is today’s battle for relevancy. Even the savviest of marketers are struggling to keep up, finding it more challenging than ever to ignite brand heat and drive long-term salience. For George Manas and Michael Bernardoni, branded entertainment is having a renaissance and is being reimagined to meet evolving consumer expectations and a new media landscape.

In this episode, George and Michael discuss OMD WW’s vision for helping brands create versus compete for attention by harnessing innovative content solutions across Omnicom, including sports, entertainment, and AI-based automation. They’ll talk about OMD’s unique role as a simplifier and orchestrator, ensuring clients receive the right solution at the right moment for the right task.

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