In the second episode of OMD Digest: content, we dive into a consistently trending topic in 2023; attention.

Yesterday’s battle for reach is today’s battle for relevancy. Even the savviest of marketers are struggling to keep up, and finding it harder than ever to ignite brand heat and drive long-term salience.

While it has never been easier to reach consumers, it’s never been harder to connect with them meaningfully. In this accelerated digital era, consumer attention is growing scarce and fragmenting across various media choices.

In this episode Blake Cuthbert, CEO of OMD EMEA is joined by Luke Southern, CEO at DRUM to discuss how creating attention and not just competing for it is crucial for marketers today.