OMD Digest | Retail Media. Episode 1: Era of Connected Commerce

OMD Digest is back, and in this series, we dive into one of the most dynamic trends in marketing: retail media and connected commerce.

As this market sector continues to evolve and expand rapidly, we bring together expert voices from across the OMD and Omnicom network to explore the common challenges and opportunities for brands to win.

Across six episodes launching in June and July 2023, we dive into pressing topics like the connectivity of brand and retail experiences; the evolution of retail media ecosystems across regions including LATAM, APAC, and EMEA; measurement innovation in Amazon Marketing Cloud and clean rooms; and the future of commerce experiences in the age of AI.

We kick off the series with an overview of the landscape, in which George Manas, CEO of OMD Worldwide, interviews Frank Kochenash, CEO of Omnicom’s commerce specialist unit Transact. Frank shares his growth predictions for the market, the wide-ranging possibilities for brands, and how Transact is driving commerce specialization and integration across Omnicom teams and clients.

Click below and register your details to watch the full episode below.

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