AWNY 2021: Winning the Sale – How Brands Are Navigating New Consumer & Media Realities

In the video above, Jason Colon – OMD USA Head of Commerce and Growth Marketing, Lauren Roth – Beiersdorf Senior Media Manager, and DJ Perera – Boehringer Ingelheim Pharmaceuticals Director of Media Center of Excellence, discuss the ever-changing commerce sector, and how brands strive for sales and business growth with evolving communication strategies that align with new consumer behavior.

Advertising Week New York 2021 was a hybrid event that took place over 4 days (October 18-21) with over 500 speakers. This session was filmed live in-person at Hudson Yard, New York on Thursday 21st October.

Back to thoughts

Stay in the know

Sign up
Successfully subscribed! Thank you!

By continuing to use the site you agree to our privacy policy