In the video above, Jason Colon – OMD USA Head of Commerce and Growth Marketing, Lauren Roth – Beiersdorf Senior Media Manager, and DJ Perera – Boehringer Ingelheim Pharmaceuticals Director of Media Center of Excellence, discuss the ever-changing commerce sector, and how brands strive for sales and business growth with evolving communication strategies that align with new consumer behavior.

Advertising Week New York 2021 was a hybrid event that took place over 4 days (October 18-21) with over 500 speakers. This session was filmed live in-person at Hudson Yard, New York on Thursday 21st October.