OMD FWD: 11th June 2020
OMD EMEA
11 June 2020

As #BlackLivesMatter protests continue around the world, Twitter saw a record-breaking week with 677,000 downloads worldwide. The platform is an easy way for protesters to find out information about the movement, literally at their fingertips.

It’s not just looking up for Twitter. TikTok parent company, ByteDance Ltd, generated more than $3 billion net profit last year. This comes as no surprise – anyone that has been on the platform knows just how addictive it is.

 

News:

  • Hey, have you met Beeb yet?? Beeb is the name of the new BBC voice assistant. As the next stage of testing opens, BBC is calling on the public to get involved!
  • Socially distanced selfie time? Do you miss taking those fire selfies with your friends? Well, get that pout ready as Apple has been granted a patent for software to generate synthetic selfies!
  • Insta DM + FB Messenger merge ✉️ Facebook’s plan to integrate Instagram Direct Message and Facebook Messenger is making moves. Our inbox is going to be overflowing!
  • LinkedIn has some new tools ?The business service has introduced new re-targeting tools for advertisers. From video ads to lead-generation forms, they will help target more specifically.

 

Insights:

  • App store consumer spending was on the rise in 2019 with $120 billion spent on apps. This figure is up 2.1x from 2016.
  • Kids ages 4 to 15 now spend an average of 85 minutes per day watching YouTube videos, compared to 80 minutes on Tik Tok.
  • According to research, Roku, commands 44 percent of viewing time. This is more than double its competitor Amazon Fire TV.
  • In the UK, 43% of respondents indicated they will change their public transport usage in a post COVID-19 world.

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