OMD FWD: 10th November 2022
11 November 2022

This week’s FWD continues to cover the latest from Twitter, following Elon Musk’s takeover. The first major change to the social networking app is ‘Twitter Blue’, a $7.99 monthly plan which gives users access to a range of new features. These include; access to a blue verification tick, reduced ads, longer video posts, and priority ranking, which gives priority to users’ content in mentions, replies, and search.


  • Meta is now opening up ‘Professional Mode’ to all creators globally, after a successful launch with selected creators in December last year.
  • Mastodon, the decentralized social app being positioned as Twitter’s alternative, has seen rapid growth with nearly half a million users joining since October 2022.


  • Charisma AI is leading the way in interactive storytelling, bringing audiences and characters together, with the latest natural language processing technology.


  • Meta‘s most recent performance update shares a new overview of how to utilize WhatsApp for business.
  • YouTube has announced an expanded roll-out of its live stream guest feature, ‘Go Live Together’.
  • Instagram introduces a new feature for professional accounts, giving in-app users access to post-scheduling tools.
  • Pinterest has pitched itself as the ultimate Christmas gift-discover platform in a new campaign.

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