Originally published on Think with Google by
COVID-19 supercharged the need for digital transformation; it’s top of mind for every brand in the path toward recovery. But what does digital transformation really entail?
Marketers endeavor to be more agile, build digital-first marketing strategies, and drive actionable change. And they’re looking to their agency partners to help them navigate the path forward.
In this audio series, hear from 12 agency thought leaders who have paired up to discuss key areas of digital transformation; why they’re essential to drive recovery; and how they’re innovating to overcome barriers and be future-ready — for their clients’ businesses and their own.
With consumer needs constantly evolving in a complex, dynamic market, insights help marketers understand what’s relevant to their customers. And that’s often different from what brands think.
Chrissie Hanson and Michael Mothner discuss how the idea of leading with customer insights has shifted. Learn about the new systems and processes they’re adopting to ascertain the right data, uncover insights, and inform business decisions in real time.