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Meta Delays AI Roll-Out in Europe: Meta’s plans to use public posts on Facebook and Instagram to feed its AI Llama model are being delayed due to potential violation of EU data usage regulations. Meta states that they are restricting the use of audience-restricted updates and private messages to ensure their data usage complies with the terms of their user privacy agreement.
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TikTok will enable virtual characters for brands: The next stage of digital marketing is coming to TikTok, with its new “Symphony” marketing management platform to include an option for brands to deploy virtual influencers – via Stock or Custom Avatars – to sell their products for them.
Snap previews real-time image model: Snap teased its image diffusion model that can generate AR experiences on smartphones in real-time, guided by a text prompt. They’ve also introduced their latest set of Gen AI tools for creators that will reduce the time required to create new ‘Lenses’ from scratch.
Reddit launches updated conversation ads: This week, Reddit reintroduced their Conversation Ads offering, which will include larger media and improved ad placement in the discussion element of Reddit posts. They are also testing placements between individual comments and are looking to improve the carousel display, with updated CTA buttons.
Instagram may soon offer option to cross-post stories to WhatsApp: Instagram is said to be working on an additional feature that enables users to cross-post your Instagram Stories directly to WhatsApp.The potential expansion comes at a time when WhatsApp is now up to 450 million daily active users, and the app is seeing significant growth in Western markets.
