Top Story
X is hiding post likes for all users: On X, users’ likes are set to be removed from the platform. X confirmed the test, “Public likes are incentivizing the wrong behavior. Many people feel discouraged from liking content that might be “edgy” in fear of retaliation from trolls or to protect public image. Soon you’ll be able to like without worrying who might see it.”
Other Trending Stories
TikTok launches ‘TikTok Studio’ management platform for creators: TikTok has launched a new dashboard where creators can manage all aspects of their TikTok activity, including video uploads, editing, performance analytics, and more.
Meta adds video to its automated catalog ads:Meta is rolling out a new, automated video ad option, with Catalog Product ads now available to utilize video assets. As Meta explained, “Once [product videos are] uploaded, advertisers can leverage the AI in Advantage+ solutions to pinpoint ideal users, deliver impactful content, and ultimately drive conversions.”
Snap provides an overview of evolving ad tools: Snap held a webinar with two of its key product leaders to showcase how it re-focused its ad system and improved results for all ad partners in the app.
Instagram shares key drivers for reach: Instagram Chief Adam Mosseri shares that ‘sends per reach’ correlates more with overall reach than any other measurement. Post share rates show users discover content they want to connect with friends over, which is a key driver of the platform.
