Media buyers say TV ad budgets haven’t shown significant change, but flexibility is the key word
As published in Ad Age on August 19, 2022.
By Parker Herren
Peak TV has taken new meaning this year as many have declared a crest and downturn of the TV business; however, between reports of ad revenue growth among some of the major networks, as well as ad budgets that multiple agencies tell Ad Age have remained relatively stable, the state of TV advertising is far from grim. But what happens next could be.
Click HERE for Ad Age’s look at how the economy is impacting TV ad budgets.
"How we advise clients is to just keep budgets fluid across both partners and platforms to yield maximum flexibility." - Stacey Larson, Chief Investment Officer, OMD