In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD Worldwide has been ranked the number one global media agency based on annual billings. This marks the fifth consecutive number one ranking for OMD Worldwide since COMvergence published its first global billings report in 2017
Released today, the 2021 Global, Regional & Country Rankings report shows OMD with billings of $23.8 billion – outperforming its nearest competitor by $1.2 billion – and a YoY growth rate of 11.7%. OMD also led the industry in global digital billings, a testament to its investment in technology and talent.
At the regional level, OMD is the top-ranked agency in EMEA and North America while also claiming several country-level top slots, including Australia, Canada, Denmark, Hong Kong, New Zealand, and the US.
The ranking is the latest evidence that as clients shift their focus from navigating the historic disruption brought on by the pandemic to managing the business, marketing, and technology transformation needed to grow sales and share in the new post-Covid consumer landscape. OMD continues to lead its category across a broad spectrum of relevant measures including new business ($2 billion in net new billings), client satisfaction scores that outperform the industry,and innovative solutions enabling its clients to solve for the biggest challenges facing marketers today, such as privacy, the acceleration of commerce, the cookieless future and the search for new measurement currencies.
The 2021 Global, Regional & Country Rankings report drops just days after OMD Worldwide was named Media Network of the Year at the 2022 Cannes Lions International Festival of Creativity. The festival served as a showcase for OMD ‘s work in attention measurement – a groundbreaking approach to attention that establishes attention-based KPIs at the brand and platform level, enabling brands to optimize media investment to the channels, platforms and formats that will deliver the right amount of attention needed for specific campaigns and objectives.
Commenting on the global network’s s fifth consecutive #1 ranking, OMD Worldwide CEO George Manas says,” Whether it’s our first, second, or fifth win in a row, we can never think that past performance guarantees future success. To help clients manage – and leverage – accelerated forces of change, we will continue to diversify our talent and skill sets and advance our tools and technology to future-proof our offer and our client’s media investment.”