Growth Academy is a free, virtual program focused on search, e-commerce, social and more
As published in Ad Age on August 16, 2022.
Written by Keira Wingate
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm.
The agency is expanding a free marketing and educational program called Growth Academy, which was launched in September, as a way to support small and mid-sized minority-owned businesses. This June it began partnering with the National Minority Supplier Development Council (NMSDC) and the New York Urban League to fully launch the program after it saw a rise in participants. The courses will be offered virtually three times per year—spring, summer and fall.
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