As reported in Campaign, Omnicom dominated the new-business landscape in Europe and Asia-Pacific and became one of the most active of the “big six” holding companies in Q3. According to Campaign’s Advertising Intelligence tool Omnicom, which brought in $1.8bn from 253 wins, contributed to around 18% of Q3’s billings.
The largest Omnicom accounts came from global media network OMD. The agency picked up the $100m Oetker Group in Germany in September and retained UK telecoms company Virgin Media O2 in August, worth $80m.
Across Asia-Pacific, OMD retained the $20m media business for Australian Coles Supermarket. Omnicom created a bespoke agency with Coles Group called Smith Street to lead the business as part of an integrated win. OMD also won the media review in August for parent company Coles Group worth $60m in billings.
Another big win was the joint venture Virgin Media O2 media account in August, retained by OMD for $80m. Meanwhile, OMD’s sister agency MG OMD won the Virgin Media exclusive account in the UK for $40m.
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