Day 2’s Advertising Week Europe video wrap-up from Chris Stephenson, OMG’s Global Head of Strategic Engagement, focuses on the topic of Data.
Through on stage discussions, we heard about all things data – from innovation and integrating AI, to the challenges of data governance and cookie censoring.
A number of major brands took to the stage to share how they’re managing data for more effective, creative, and efficient advertising solutions.
Watch the video below to hear Chris share his learnings, from the marketeers and advertisers panels, that took place: