In the heart of London’s Piccadilly, Advertising Week Europe 2023 took place on w/c 15th May at Picturehouse Central.

OMG’s Global Head of Strategic Engagement, Chris Stephenson, was on the ground to provide us with daily updates on the key themes and discussions, that are shaping and shaking the industry, coming out of the stage talks across the week .

In the day one video wrap-up, Chris covered the challenges facing the Connected TV ecosystem, where measurement needs to evolve, and what the future holds for ad creativity.

As Chris outlines in the video below, collaboration and standardization are key for the future of CTV ad-spend.

Watch the full video below to hear how those conversations will pave the way for proving reach, audience and the medium’s effectiveness in the long term: