At the MMA Smarties Turkey Awards, which honour the most effective modern marketing, OMD Turkey was crowned Media Agency of the Year.
In an incredible achievement, at the awards ceremony, OMD Turkey scooped up 10 awards across digital campaigns including 4 gold, 4 silver and 2 bronze.
Winning across clients including L’Oréal and PepsiCo, below details the full list of OMD Turkey’s award winning campaigns:
| Category | Brand | Campaign | Award |
| Social Media Marketing | L’Oréal | #tiktokmademebuyit | Gold |
| Creator/Influencer marketing | L’Oréal | #tiktokmademebuyit | Silver |
| Integrated Ecommerce Innovation | L’Oréal | #tiktokmademebuyit | Gold |
| Social/Influence Commerce | L’Oréal | #tiktokmademebuyit | Gold |
| Data Insights | PepsiCo | Kazandrio Equity1 | Silver |
| Cross Platform | PepsiCo | Doritos Gaming | Silver |
| Gaming/Gamification/Esports | PepsiCo | Doritos Gaming | Silver |
| Gaming/Gamification/Esports | PepsiCo | Doritos Gaming | Gold |
| Audio /Voice /Sonic Branding | PepsiCo | Doritos 8D Spotify | Bronze |
| Personalization | PepsiCo | Kazandrio Equity1 | Bronze |
| Sectoral | OMD | Media Agency of the year |
To find out more about the winners of the awards ceremony, click here: The Smarties 2022 Winners Gallery (mmaglobal.com)
