The World Media Awards has released its shortlist for this year which sees OMD agencies across EMEA shortlisted twice.
OMD EMEA has been shortlisted for work with Sony Pictures Entertainment for the ‘Bad Boys for Life – Re-energising the franchise’ campaign in the ‘Media & Entertainment’ category.OMD Germany has been recognised for work for REWE, in the ‘Brand and Media Owner category’ category for the ‘A(I)ttack of the killer tomatoes’ campaign.
“In terms of the quality and quantity of entries it’s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.” – Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME