OMD Takes Top Slot in RECMA Diagnostics Report for Fourth Consecutive Edition, ranked #1 in three regions and eight countries, and with North America’s best digital, data and content capabilities, OMD “confirms its leadership” among global media agency networks.
In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, maintaining a significant lead over the second ranked agency. This marks the fourth consecutive edition over two years in which OMD had topped the Diagnostics report, leading RECMA to state that the agency has “confirmed its leadership” among global media agency networks.
The diagnostics report is based on the evaluation of 700 agencies in 47 markets. Utilizing 19 KPIs – including expertise in digital channels, content, data and analytics, and international markets – the report offers a marketing index that goes beyond quantitative metrics such as activity volume or financial results. Participating agencies are ranked both numerically and by the following categories: Strong Leader, Top Player, Challengers, Mid-Size Players, Mutating Players and Emerging Players.
A breakdown of the global ranking shows OMD owning the number one positions in EMEA, the Nordics and Central Eastern Europe regions highlighting the continued strength of the European region; and eight markets including Australia, Denmark, Greece, New Zealand, Slovakia, Sweden, Turkey & UK, the latter of which secured its best score in over three years.
OMD EMEA’s CEO, Blake Cuthbert, commented “It’s incredible news that our dynamic team at OMD are once again named #1 in EMEA and across several of the region’s countries. It’s another example of our commitment to being industry leaders in connecting capabilities with purpose for our clients, to achieve meaningful impact now and for the future.”
EMEA excelled in both the Vitality and Structure rankings, which evaluate the dynamism of an agency and the resources and agency client portfolio, respectively. The classification evaluates 700 media agencies through 47 countries and delivers an index Structure score based on 19 criteria including Digital expertise’, ‘Data & Analytics’ ‘Growth rates’, ‘Competitiveness in pitches’, and ‘Agency stability’.
Globally, OMD earned the two highest category rankings across more than half of the markets evaluated in the report. Overall, its performance reflects the talent, tools and technology that has helped OMD clients protect, transform, and grow their business amid ongoing marketplace volatility driven by both the lingering impact of the pandemic; rapid changes in the commerce landscape; privacy, measurement, and identity challenges; and increasing global economic disruption.
“This report affirms that OMD is delivering on our three defining ambitions: being our clients most trusted transformation partner, leading the market in digital, data and tech, and attracting and retaining the world’s best talent,” says OMD Worldwide CEO George Manas. “Simply stated, we are the agency best able to help our clients move forward and move fast into a new era of opportunity.”
Recent months have provided ample evidence supporting Manas’ claims, including OMD being ranked the world’s most effective media agency – for the 10th consecutive time – by the Effie Effectiveness Index; solidifying its position as the leader in consumer attention with the launch of a planning tool that operationalizes attention metrics in investment decisioning; and earning Media Network of the Year at the 2022 Cannes Lions Festival.
In addition to its top performance ranking, OMD is also the #1 in RECMA Overall Activity Volume ranking with $36.7 billion and almost 10% of industry shares and tops RECMA’s Compitches annual report as the leading Global Network in 2021.