OMD Hamburg has been awarded the media business for Theo Müller Group, in part due to their strong strategic capabilities which were evident during the pitch process. The account had previously been with MediaCom for the last 15 years.

OMD Hamburg will be responsible for all media activities and all products and services, ranging from strategy consulting through to planning, purchasing and optimisation.

“The team impressed us with a stringent strategy and a coherent and creative appearance at the pitch presentations on-site,” said Stefan Burgaß, Managing Director of Müller Media & Service.

The win was reported by Horizont and Wuv.de (please note, these articles are in German).