OMD FWD: 9th June 2022
14 June 2022

This week’s FWD covers the pushback in the UK on HFSS restrictions and laws covering advertising restrictions to October 2023.

The UK government’s delay on the planned restrictions for promoting foods deemed high in fat, salt, and sugar (HFSS) will increase costs on cash-strapped consumers and simultaneously cause confusion for UK local shops – as warned by the Association of Convenience Stores (ACS).

The planned promotional restrictions on HFSS foods include ‘buy-one-get-one-free’ and ‘50% extra free’.


  • Twitter has rebranded its Twitter media website with a new ‘Twitter Create’ hub, for creators to access resources, product information, and tips on Twitter use.
  • ITV and Twitter have signed a long-term content partnership deal, to bring real-time sporting and entertainment TV highlights to Twitter for conversation.
  • Instagram adds new features for creators to its short-form video format, Reels, including adding your own audio and extends length to 90 seconds.
  • TikTok launched a new trends discovery insights tool to its creative center platform, to discover trending hashtags, sound center, creators, and videos.


  • ZASH uses Web3.0 tech to create a social investing network and communities for cryptocurrency investors. The platform has tools that allow creators to create investing ideas and share with followers.



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