OMD FWD : 14th February 2020
OMD EMEA
14 February 2020

The red carpet was rolled out across the web this week as Verizon brought the Oscars red carpet to life via a 5G live experience, and Netflix walked away with 2 awards (despite receiving a record 24 nominations!). Netflix still has its sights set on the Academy Awards though, revealing plans to release more feature films in cinemas.

Breaking Hollywood is yet another plot twist in the ongoing ‘streaming wars’. How can advertisers and partners keep up? OMD Worldwide CEO, Florian Adamski, provided this definitive guide to the streaming explosion to Campaign earlier this week.

News:

  • ‘Bad Boys’ takeover 🎬 Sony shot “the most epic TikTok ever made (LIKE EVER)” entirely with its Xperia 1 flagship smartphone.
  • Save lives. Win Fortnite.🎮 The International Red Cross partners with Fortnite to showcase the work they are doing to help civilians in conflict zones.
  • Barcode Fest🎵 From cash registers to speakers… modified scanners have been created to play techno music using barcodes.
  • Post-Super Bowl push🏅 TikTok heads to Tokyo, as it plans to increase marketing efforts around large sporting events.

Insights

  • New research shows that Facebook is still the number 1 social platform for Millennials and Gen Zs with 77% claiming to use the platform daily.
  • Instagram brought in $20 billion ad revenue in 2019, making up more than a quarter of Facebook’s sales.
  • OOH and social media are the two dominating channels for 16-34s in IPA’s ‘The Commercial Media Landscape’ report.
  • Voice shopping continues to grow, but by 18% this year which is slower than expected.

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