For the second year running, Cannes Lions took to the virtual stage to celebrate creativity and innovation. Awards were back, having had a hiatus in 2020, and Lions were awarded across both years by their respective juries. An impressive 38 Lions were awarded to OMD across the festival, and of those wins, an impressive 22 Lions were awarded to offices in the EMEA region.
As always, the Lions festival delved into creativity through live-streamed sessions. What would have been the main-stage, thought-leadership keynotes were made available to pass holders via the on-demand section of Lions Live, where they will be available to view for 90 days from showing.
We have distilled the best of the best and within this Debrief share insights into the work from our three “onsite” jurors, showcase our Young Lions winner, Nolan Yu from OMD Australia, sharing his experience of the virtual festival. We also recap on the thought-leadership and themes coming out of on-demand content, and share further information on our two OMD thought-leadership reports that launched at the festival; Future of Commerce | The Why Behind the Buy and Linking Human Attention to Mental Availability.