Advertising Week Europe: Creative Capital touched down in London for the week commencing 16 May. ​

After two years of waiting, the festival that celebrates all things advertising took over the Picturehouse Central cinema complex in Piccadilly Circus, with screening rooms dedicated to Technology, Innovation, Great Minds, Creativity, The Marketplace and The Boardroom. ​

For the price of a delegate pass, attendees also received online access to the content. The majority of sessions were streamed live via the festival’s website and then made available on-demand 24-hours later. ​

However, having the option to avoid the session queues, which would disappear daily down the Picturehouse’s service staircases, didn’t appear to put people off from arriving in their droves and heading into the darkness of the screening rooms to hear from a host of industry experts. ​

OMD’s reporters were both online and in the stairwell queues to bring you the key insights from three of the hotly debated topics. ​

We take a look at discussions around retail media and e-commerce, the rise of Connected TV (CTV), and ‘Attention’ as an important focus of measurement for an accelerated digital world. ​

Highlights include Yahoo encouraging more memorable multi-channel retail experiences to enable discovery and enhance brand saliency, both ShowHeroes and Samba TV revealing research into CTV viewing habits and ad models, and OMD launching Attention in The Feed – a research study carried out by Amplified Intelligence and commissioned in partnership with Twitter. ​

To read our reporter’s key insights, OMD’s POV and what this means for our clients, follow the link here for the full report.