Cristina Barranco appoints new Digital Business Director and Brand Lead for OMD Spain
OMD EMEA
16 March 2020

OMD Spain has appointed Alicia Sampayo into the role of Digital Business Director and Laura Serrano into the role of Brand Lead.

Alicia is described as having a great leadership capacity, strategic vision and a deep knowledge of the digital environment. She will be responsible for the adoption of digital technologies in all areas of the agency and clients. In turn, she will advise clients on how technology can help them grow their business as well as implement the OMD digital roadmap for product development and implementation.

Alicia has worked in the industry for over 20-years, at different companies include Antevenio, Zed Digital (Publicis Group), the DNA direct response agency, and more recently as General Director of Direct Response at Centrocom or Head of Performance and Director of Customer Services at Neo @ Ogilvy.

In the words of Cristina Barranco: “Having Alicia in the team is another step in our strategic plan for 2020 and beyond. Adding talent to the organisation leads the transformation of our business and that of our customers. With Alicia, we strengthen OMD’s position as a media and communication consultant and take another step in the diversification of services and products. Alicia brings ample experience in digital strategy based on technology, with a very strong vocation for service and transformation, always putting the client’s business at the center. I am sure that her contribution will be of great value.”

Laura Serrano has joined as Brand Lead and will lead a high-performance team and add value in a moment of transition for the company.

After completing a degree in Economics, Laura has accumulated vast work experience on a range of different accounts over the last 15 years at companies such as Zenith, Optimedia and Initiative.

Cristina has highlighted Laura’s talent and ability as being able to take clients to the next level. She also points out that “in an industry that is constantly transforming, it is important to have talent like Laura which is key for both the organisation and for our clients.”

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