Levi’s celebrates 150th anniversary of the 501® jeans in ‘The Greatest Story Ever Worn’
27 February 2023

In celebration of the 150th-anniversary of the iconic Levi’s 501® jeans, Levi’s has launched “The Greatest Story Ever Worn” campaign, which draws on real stories about people’s relationships with their 501s.

Marking the occasion, the campaign is a year-long celebration of countless stories of fans’ experiences, from the minimal to the momentous, in their 501 jeans from around the world.

Launched globally on 6th February, the high-impact multi-channel 360 media campaign executed by OMD will run across numerous brand formats, partnerships, and platforms including TV, Cinema, Digital VOD, Paid Media, Audio, Print, Experiential, DOOH, and e-Commerce, to raise brand awareness with the Gen Z audience, across multiple markets including the UK, Germany, Poland, Netherlands, Sweden, France, Spain, Italy, and Portugal.

Some of the most unmissable high-impact activations and brand formats include placements in iconic OOH spots including London’s iconic Piccadilly Circus and Paris’ Champ Elysees, live streams on Twitch in partnership with Amazon Music and high impact social across Vogue and TikTok.

DOOH in London’s iconic Piccadilly Circus (UK)

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