OMD FWD: 12th December 2019
12 December 2019

As we approach the final weeks of 2019, the time has come to reflect on the year that has been, starting with YouTube‘s “Rewind 2019: For the Record” that highlights the platform’s biggest creators and trends in 2019.

Still hungry for more video content? TikTok has released their own TikTok 100, a year-in-review list that names the top videos, genres, creators and memes that shaped the fastest-growing platform of the past year as well as their predictions for 2020. 



  • Be conscious – Support local!?  Just in time for the holiday season, Pinterest’s new curated marketplace gives smaller merchants a boost.
  • Self-Care on Instagram ?  After removing ‘likes’ recently, Instagram continues to work on their perception by releasing a guide for Parents & Teens.
  • Follow my tracks! ⛷️  This month, Uber are trialing an Uber Ski icon for US customers to pick a ride with a ski/snowboarding rack.
  • 3D, but make it fashion ?  Snap teams up with Gucci on limited-edition 3D AR Spectacles, which are hand-painted in highly saturated tones.



  • An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
  • Reddit has recorded a massive 30% YoY increase in monthly active users to 430m.
  • Celine Dion stars in Instagram’s first ad promoting in-app shopping – the ad features 18 brands.
  • Our collective ‘degrees of separation’ have shrunk over the past five years. Social media has officially reduced the 6 degrees of separation to 3.4.

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