OMD FWD: 7th October 2021
OMD EMEA
7 October 2021

Despite the global outage earlier this week that reportedly caused a loss of $6 billion, Facebook released new features to facilitate cross-app group chats between Facebook Messenger and Instagram Direct. This is all part of Facebook’s broader messaging integration plan announced in 2019, to simplify cross-communication between Facebook, Instagram and WhatsApp.

 

News:

  • Twitter Professional Profiles 🐤 A Professional Profile will display business information on profiles and provide a ‘Shop’ or ‘Newsletter’ option for those that have a Revue newsletter.
  • YouTube TV shoppable ads 📺 YouTube is making an essential shift from ads on laptop and mobile screens to TV, after a boost in audiences choosing to watch videos from their sofa.

Startup:

  • Health tests made easy at home 💊 Everlywell is an at-home health testing company, offering test kits for general wellness, men’s health, women’s health, energy + weight and COVID-19. Users mail completed test kits to the lab, which are reviewed by a network of doctors.

Insights:

  • With over 774 million members, LinkedIn has assembled the world’s largest professional audience via social media.
  • Data doesn’t have time to sleep. For example, every one minute that goes by, TikTok users watch 167 million clips.
  • NFT’s have really taken off this year. In the first half of 2021, NFT’s (non-fungible tokens) garnered a large $2.5 billion in sales.
  • Insight from MediaRadar has found global video game advertising rose by 17% year-on-year between January and August 2021.

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