OMD FWD: 30th June 2022
4 July 2022

This week’s FWD covers Spotify’s recent collaboration with Integral Ad Science (IAS), which make software to evaluate ad fraud, viewability, and brand risk – to improve podcast brand safety. Spotify and IAS plan to create what they describe as the industry’s first third-party brand safety and suitability reporting tool.

The new brand-safety tool for podcast advertisers seeks to reassure marketers that their ad messaging doesn’t stream around objectionable content.


  • Meta will be rolling out new monetisation tools on Instagram and Facebook, so creators have more ways to make money on the platforms i.e. Creator Marketplace.
  • The NHS will offer video consultations by 2024 – and further digital updates to improve the digital revolution within health services to save time and money.


  • Verishop is a new multi-category eCommerce concept from Cate Khan and Imran Khan. Verishop offers an online selection of upscale beauty brands rivalling the world’s best department stores.



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