This week’s top story covers the latest from Snapchat. In a new partnership with Microsoft, Snapchat is moving to monetize its ‘My AI’ chatbot. The app will begin to test sponsored links inserted into relevant My AI responses, seamlessly delivering advertising opportunities into conversations. With over 150 million users submitting over 10 billion messages to My AI, this creates valuable opportunities for brands.

As explained by Snapchat: “Powered by Microsoft’s Advertising’s Ads for Chat API, Sponsored Links connect our community with partners relevant to their conversation while helping partners reach Snapchatters at the moment they have indicated potential interest in their offering.”

Snapchat has recently previewed the new My AI ads at its 2023 Beauty Summit, showcasing how the process will match keywords relevant to promotions. For example, a user who asks My AI about “haircare” will trigger a product promotion for haircare in the chat stream.

News:

Spotify launch ‘Jam’: Spotify has launched ‘Jam’, a real-time collaborative playlist controlled by up to 32 people. Jam allows people to blend their own musical tastes in real-time i.e. at a party or live event.

Bacardi’s Halloween campaign: Bacardi is going all out this Halloween with how-to clips on creating Bacardi-featured Halloween cocktails, a Spotify Halloween-themed playlist, and Snapchat lens inspired by the Halloween cocktails.

X to launch new calling options: Linda Yaccarino, X CEO, confirmed the app will launch audio and video calling options as an exclusive feature for X Premium Subscribers as part of its transition to an “everything app.”

Meta launch multi-profiles: Meta has launched its new multi-profile option, which enables users to create multiple Facebook profiles to explore their different interests, share different content with different audiences, etc.