OMD FWD: 6th May 2021
OMD East Africa
7 May 2021

Content creators are taking centre stage on social platforms. After TikTok set the precedent, Facebook and Instagram are now working on tools that will help creatives make more money, including a marketplace that will match brands with appropriate creators. This is a match made in heaven for those looking to organise influencer partnerships. Click here to read more.

 

News:

  • Mental Health Awareness on FB 👫 Facebook has launched Emotional Health, a centralised resource to support people with their mental health providing information from experts.
  • Caption options on Instagram 📱 Instagram is making its Stories and Reels more accessible with the launch of a new “captions sticker” that will allow users to watch without having the sound on.

Start-up:

  • Visit the virtual farmers market 👨‍🌾 Local Line is an e-commerce platform that allows farmers to connect to consumers; helping bridge farm-to-table solutions. Used by 8,100 farms across North America, the platform is offering automated inventory, order management and direct-to-consumer purchasing.

Insights:

  • Video content is soaring. YouTube’s Q1 2021 results showed that the platform brought in $6 billion in ad revenue for the period, up 49% year-on-year.
  • Twitter users are climbing again following a slump in Q4 2020. With 199 million Monetisable Daily Active Users (mDAU), there are signs of momentum.
  • The Workplace by Facebook collaborative software tool now has 7 million paid users, which is up 40% over the last year.

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