Celebrating its 70th anniversary this year, the Cannes Lions Festival of Creativity returned with thousands of attendees gathering to look for inspiration and insights from industry expert keynotes, panels, and discussions within the Palais de Festivals and beyond.
In addition to the main programming at the Palais, OMD, as part of Omnicom Media Group, was present at the Omnicom Cove, joining a series of exclusive chats and panel sessions with our clients, partners, and OMD leaders, including George Manas, CEO, OMD Worldwide, Chrissie Hanson, OMD USA’s CEO, and Danielle Sporkin, Beauty Co-Lab’s President.
Opening the conversation to the world, these sessions were streamed live via Omnicom’s dedicated microsite and discussed further on Candid Cannes, our company’s – and the industry’s – first daily live TV show.
Every day, Omnicom and OMG experts explored the issues raised in the Omnicom Cove and beyond, hosted interviews with leading marketers, and led engaging debates about the festival’s key talking points.
Key discussions explored how to navigate and optimize an increasingly complex media ecosystem, orchestrate data to build privacy-safe consumer connections, empower brands to win in commerce channels, and, of course, how AI will disrupt our industry.
In this report, we recap all the key takeaways from the Omnicom stage, summarise the partnerships and announcements our group launched during the week, and share actionable learnings that will help brands and marketers accelerate their media strategies in the months to come.
Read Omnicom Media Group’s report of the main talking points from the Cannes Lions Festival of Creativity 2023 below.
